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<![CDATA[SEO (Search Engine Optimization) is the action of optimizing a web site. To optimize means to make the best it can be. Over 80% of all web traffic is coming via search engines so it is imperative to optimize your site for search engine visibility. Optimization of a web site is the process of maximizing the number of qualified visitors arriving at your website. As the bulk of users arrive at a site, through a search engine, the optimization is firstly done to increase the site rankings. Ideally, optimization will get your site to the top 3 positions on page one of the popular search engines (Google, Yahoo and MSN), which is where the bulk of commercial business is garnered. In fact, 80% of all business on the Internet goes to the first three listings on the first page of a search result. Research shows that searchers (your future customers) regard good placement in the natural search engine visibility results, as opposed to sponsored links (pay-per-click), as an indicator of a company that is tops in their field. SEO is a three-step process: 1. Keyword research and Internet marketing strategy development, taking into account the offline campaign actions. 2. Upgrade of the site based on the keyword research. This would include rewriting pages, adding new pages and keyword coding. Your site has to appeal to the search engine before anyone can find it. The design, content and programming of your site all influence search engine visibility. 3. Ongoing monthly optimization. Nothing stays the same--especially the Internet. SEM (Search Engine Marketing) is the campaign to market your company through your web site. Doing effective SEM will greatly enhance search engine visibility and complement SEO. 88% of economically active Americans go online everyday. A recent study showed that 85% of users research products and services on the Internet before they purchase. A well-written and well-designed web site is the foundation of your Internet marketing strategy. No matter how great your product is, if the public can't find you, the sales are lost in the second it takes to click the mouse. On the flip side, an effective web site is the key to quality leads and volume sales. The tools of Search Engine Marketing can include some or all of these SEM tools: * Online press releases. Regularly send out optimized press releases on the Net about your company and products. Optimized press releases are an effective Search Engine Marketing tool and get the reporters interested in you. 99% of reporters start their research for a story on the Internet. You can reach your target audience directly through the news sites, like Yahoo News (the biggest audience in the world on the Net) Google News, MSN News and Topix.net. * Optimized press releases also attract visitors and as a bonus increase the number of links back to your website, which will raise your ranking in the search engines. These optimized press releases can also be put onto your own website to increase the optimized content you have on the site, which in turn will also raise your search engine visibility. * Online newsletters are an expensive but effective search engine marketing tool. Use a special promotion to get visitors to the site to sign up for the free newsletter. Keep them coming back by creating an interesting newsletter so you can become a source of useful and valid info on your industry or subject. Add the newsletters to your website to increase content. * Start a blog to raise search engine visibility and create page one search results. Blog readers are computer literate, Internet-savvy early adopters. Blogs get more attention from the search engine and create natural search engine visibility for your company and your products--if done correctly. A blog allows you to: * Create a 'cloud' of content (an ever increasing amount of text and search engine visibility) about your subject on the Internet. Search engines love text sites! * Really get into communication with your audiences and targeted publics. * Attract and service the journalists who cover your industry. * Syndicate your content via RSS (Really Simple Syndication) feeds so that you get exposure in other places on the Web. Online syndication has many advantages: It vastly improves your site's visibility; makes your content available in a more convenient manner; feeds your content directly to interested parties; broadens your reach on the Internet and best of all, costs almost nothing to implement. This also increases the number of links to your website. Syndication is a process of providing your content to others, doing updates of information and generally spreading your content from one place to another. Syndication online allows you to share your content with your visitors and other websites. We implemented SEO and SEM for our firm, which resulted in greatly improved search engine visibility; we even got multiple page one listings on two of our keywords and a booming business. SEO + SEM really does equal page one results!

Sally Falkow is President of Expansion Plus, Inc., and author of Website Marketing Strategy Ebook. She is an authority on Internet Marketing and search engine optimization strategies. For more information, visit http://www.expansionplus.com.]]>

<![CDATA[Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places. Why use keywords in the first place? When you use keyword rich content on your website and in your articles, you will make it easier for the search engine spiders to index you and bring more targeted traffic to your website. The more traffic you produce, the more potential sales you can make from your website. One of the biggest benefits of creating keyword rich content is the fact that it creates “targeted” traffic for your website. We’re not talking just any old joe-blow haphazardly ending up at your site. We’re talking about a potential customer who is looking for exactly what it is that you are offering and therefore knows exactly why he/she is visiting your site. You have a higher chance of converting a “targeted” visitor into a customer than non-targeted visitors. If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site. Keyword density is always expressed as a percentage of the total word content on a given web page. Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword five times in the content. The keyword density on that page is found by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5% The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it. Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%. Example: If your selected keyword phrase is “make money online” then you would want to include this keyword strategically throughout your copy. If you have a list of 5 top keywords then use them properly to increase your overall efforts. It will also keep your reader’s attention and remind them why they are there. Simple steps to check the density: • Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect. • Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page. • Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text. • When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page. • Using the total word count for the page and the total number of keywords you can now calculate the keyword density. keyword density in all of your marketing efforts? Bring in quality “targeted traffic” and potential customers who know why they arrived at your website in the first place! You wouldn’t pay fees for Google Adwords with unrelated keywords would you? Why do it then in your site? If you haven't already began utilizing the power of keywords, get to it. You have nothing to lose and a lot of potential traffic and sales to gain.

Kimberly Caryn is the founder of Realwealth101.com. ALL the Most POWERFUL Secrets, Tips, Tricks, Tools, & Techniques That Have EVER Been Written (or Spoken) on the Subjects of Website Optimization, SEO, List Building, Traffic Generation & How To Become Wildly Successful Are Included in This LARGER-THAN-LIFE Membership site. Claim your membership before we end up closing our doors from the high demand again! http://www.realwealth101.com]]>

<![CDATA[Why would the SEO World Championships choose globalwarming awareness2007 as their search phrase? GetUpdated a Sweden SEO company has created what they call the SEO World Championship. Supposedly this competition is meant to "highlight the advantages of SEO surrounding the advertising community and help sustain the technical development within optimization." However, on January 15th, when they unveiled their keyword phrase “globalwarming awareness2007" you couldn't help but wonder if they had ulterior motives.

Clearly globalwarming awareness2007 is about more than just SEO. The expression doesn't leave much to the imagination. They are obviously trying to raise awareness for globalwarming. So is this just an attempt at a little social capitalism or is it something deeper than that? Taking a deeper look around the SEO competition site might cause an outsider to think that the competition is more about "globalwarming awarness2007" than SEO.

Many of the main discussions The top three places are awarded a car, a carribean cruise, or a big screen plasm TV respectively.An amusing spoof publicizing the competition is located on the homepage, and is rather sharply done. The leading sites are listed on every page of the site for easy reference. You can't miss the keyword phrase "Globalwarming Awareness2007" bolded and underlined in the center of the first page.

It’s all very professional looking. That is if you don't go any further. For starters the globalwarming awareness2007 leaders’ board doesn't accurately show the leaders in the contest. The board doesn’t actually confirm that the sites follow the rules of the contests. The competition site only uses the sites’ ranking on the three search engines for globalwarming awareness2007. For the amount of money invested in the site and prizes, you would think they could have dropped a little extra on the script to weed out bad sites.Especially since one of the contestants made a better script in the first five days of the globalwarming awareness2007 contest.

Going back to the rules, didn't they say this is the SEO World Championships? You probably need an expansive collection of rules to run something of this magnitude right? So just how many rules are on the site? 250? 300? 2354? No, there only 4. Three of the rules are used to regulate entries and are pretty straight forward. Everything else is covered under the fourth rule. Rather than coming up with guidelines for the contest, they turned all authority over to Google's vague webmaster guidelines as the standard for the contest. To put it into perspective,the globalwarming awareness2007 page has more text than the rules page for this contest. Where do you think their priorities were at?

Continuing on to the globalwarming awareness2007 forum many of the contestants are starting to wonder how this will play out as well. Four of the top five discussion threads all talk about major loopholes created my the globalwarming awareness2007 contest creators not taking the time to create proper rules. Even more importantly, many of the administrator's answers contradict each other and show a lack of SEO understanding.

Looking at all these facts you have to ask is this about SEO or globalwarming awareness2007?

Forget Globalwarming Awareness2007 is a participant in the SEO World Championships. Support Forget Globalwarming Awareness2007 as we win the competition while revealing globalwarming lies.
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<![CDATA[The early stages of internet and the search engines have seen the power of Meta Tags in ranking a website on the top of the search engine results. Meta Tags refer to the keyword rich text inserted into an HTML page. It is visible to the search engine spiders yet remains hidden through a browser. They are used to tell the search engine spiders about the content of a web page. It has a vital role in search engine optimisation. Because of these Web Page’s Tags, websites can tell the search engine spiders exactly what their web page is all about. The three major Meta Tags are the Title, Description and the Keywords. Are Meta Tags Still Important? Although Meta Tags aren’t a requirement in optimizing a website, still they can make a difference in the ranking of websites on the search engines. There are still several search engines using Meta Tags as part of their algorithm. Because of this, it still pays off to have them on the pages of your website. Other webmasters and web marketers quit the idea of creating them on their web pages due to the time and effort it requires. They worry on the stress and the time consumed creating the necessary Meta Tags for each web page

<![CDATA[Targeted keywords are hard to ignore in search engine optimisation. Keywords play vital roles in optimizing a website, ranking on the search engines and reaching target market. Keywords have loads of benefits if you know how to find them. With targeted keywords on your website, you will be able to reach your target market easily, appear on the search engine results pages for different search terms, generate online sales, and get higher search engine ranking. A targeted keyword is a powerful factor in the overall search engine optimisation success. Keywords and Search Engine Optimisation keywords are relevant in SEO. However, overdoing keywords on a website is against the rule of organic optimisation. It will trigger red flags from the search engines. This is what referred to as Keyword Stuffing

<![CDATA[Search engines have a special value in the world of online business. The present scenario reflects that internet searches have been catching pace. Every other day, thousands of people keep on searching the internet for information of any kind. And if your site is not appearing on the web in that search, then you are not going to progress in your online business. Search engine marketing tips have the ability to market your online business and drive maximum amount of traffic to the site, so that you can get to popularize your business. Search engine marketing tips tells about certain things to be kept in mind before marketing your online site on the web portal. First and the foremost thing to be kept in mind are the targeted keywords that could bring your site at the top of search results. Well, now it’s up to you to select those keywords which you think can be relevant for your website. Suppose, your website is based on health products and you have to market it on popular search engines. You are required to search for such types of keywords that can best describe your product and services. In this way, you will be able to introduce yourself to the visitor in a much better way. After generating and looking out for the relevant keywords, now you have to create informative and valuable content for it. Words have the capability of describing everything in the world. Search engine marketing tips informs that while writing content, you should take care that it should not at all be vague. The basic idea of writing content is to inform the visitor and teach him or her about the products or services provided by you. Content management forms an important part of the list of search engine marketing tips. You just have to take a note that the content should be creative, informative and highly precise, as the content reflects your virtual business. It is with the help of search engine marketing tips that you get to lay a proper platform on how to market the site and adopt the relevant methods to popularize it. Be it a beginner or an experienced search engine optimizer, these search engine marketing tips are quite helpful in giving the desired results and that too within the expected time limit. Whenever you market a product or a website, the hard work pays it all when the results start coming at the expected time. In fact, search engine marketing tips helps every professional in the field of search engine optimization to establish a firm base for their business. There are a lot of things that have to be taken care of while marketing the website on search engines. Pay per click management, website designing, link building and many more aspects have to be dealt with. Search engine marketing tips tells the professionals that they should be proficient in doing this form of work, taking a note of certain main points. The main aim of search engine optimization is to bring the client’s site on the top of search engine ranking pages. Search engine marketing tips is like basics that will help to build a strong base.

Steve Waganer has specialization in Web Marketing. He is expert in search engine marketing tips, Affiliated Marketing ,Social media optimization and Organic SEO.To get his SEO Tips for your website to get high rank and top position in major search engines visit http://www.cometsearchenginemarketing.com]]>

<![CDATA[Search engines are responsible for almost 85% of all information researched online. That means if someone is looking for a product or service you offer, they will begin by typing a keyword or keyword phrase in a search box. Although there are thousands of search engine companies operating online, there are a select few that you can not afford to overlook. This article will give you some background information on the top 6 search engines.

The Key Players

There are countless search engines driving traffic to business websites. Most are small, targeted and growing, while others have large, broad and loyal audiences.

Just six search engines control the majority of queries on the Internet including Yahoo, Google, Ask Jeeves and AllTheWeb. Other search sites compile the results from multiple engines into all-encompassing SERP’s, such as Dogpile. The Open Directory Project or DMOZ, is a non-commercial directory focused on human-editing and free inclusion.

Traffic Facts

The following shows the average reach. For instance, if you sampled a million Internet users, average reach states how many visit each of the follow (Metrics as of February 2005.)

Yahoo 301,800 reach per million Internet users
Google 170,650 reach per million Internet users
Ask Jeeves 6,905 reach per million Internet users
AllTheWeb 1,070 reach per million Internet users
Dogpile 1,485 reach per million Internet users
DMOZ 1,880 reach per million Internet users

Yahoo

Touted the “life engine” in their latest ad campaign, Yahoo search engine actually began as a simple project by two men, David Filo and Jerry Yang, in January 1995. During their studies at Stanford University, Yahoo was their way to catalog and organize Internet bookmarks. Soon the project grew, as the Internet grew, gathering interest from visitors who added Yahoo to their own bookmarks and revisited often to find new additions.

Today Yahoo is the top ranked, highly trafficked website on the Internet. Word of mouth grew into what is now a publicly traded company. Yahoo listing is as important as that in the phone book.

Before submitting to human-edited directories, prepare a business description no more than 25 words in length using two to three key terms that may be used to find the website. This description should exclude marketing language and superlatives.

Google

Google, named for the term which represents the number 1 followed by 100 zeros, was founded by Larry Page and Sergey Brin, two men who met at Stanford University graduate school studying computer science in 1995. Together they collaborated on a search engine called BackRub. After much investment seeking and technological experimentation, Google.com open in a garage in September 1998 in Menlo Park, California. Google search engine handled more than 100 million search queries a day by the end of 2000.

In February 2002, Google launched Ad Words, a self-serve cost per click advertising model. In December 2002, Google launched Froogle, a free product search service. 2004 brings Local Search and Gmail, as well as a public offering under the ticker GOOG.

No longer a garage business, Google reaches an average of 148,800 million users each day. Being included in the next Googlebot Internet crawls is as important as drinking milk.

Ask Jeeves

Ask Jeeves Inc. was founded in 1996 and is now a publicly traded company with headquarters in California. Its syndicates search technology and advertising units to a affiliate partner network including Excite, Ask.com, Teoma, Ask Jeeves Kids, MyWebSearch, MySearch, MyWay, MaxOnline, iwon.

A butler inspired by the books by English writer P.G. Wodehouse characterizes the Ask Jeeves brand. The website began as a question and answer service - the users ask a questions and an answer is generated. With an editorial staff building each question and answer scenario, the answers often didn’t add up to the searcher’s actual intent. After the dot com crash, stock dropped to under $1, yet today performs in the $30 range due to heavy restructuring, cuts and a quality search focus.

Ask Jeeves search engine began as a human-edited listing but has since abandoned this for algorithmic search results. Smart Search allows users to search keywords such as celebrity names and receive an instant biography and photograph above results. Binocular icons next to certain results allow quick web page previews.

Submission to Ask Jeeves is managed by ineedhits.com. Submission includes 12-months on the ask.com and Teoma’s U.S. index including Excite, MyWay.com, Hotbot.com, iLor, lxquick, Search123.com, Metacrawler, MySearch.com and Mamma.com. Each listing includes weekly page refreshes, 7-day inclusion and detailed click-through reporting. Pricing starts at $30 per URL and $18 for each addition.

AllTheWeb

A Overture Services business, AlltheWeb’s index (provided by Yahoo) includes billions of web pages, as well as tens of millions of PDF and MS Word files. AlltheWeb offers specialized search tools for the major browsers and advanced search features, supporting searches in 36 different languages, news, images, audio, video and multimedia files.

AlltheWeb search engine is powered by FAST and considered by some as a likely candidate to exceed Google’s success. The search engine’s strongest asset is fresh information, re-indexing sites and removing broken links every 7-11 days. AllTheWeb is also know for its SafeSearch filtering option that removes offensive content from SERP’s.

Dogpile

“With one single click, Dogpile fetches the best results from the combined pool of the best search engines - instead of results from just one single search engine.

And Dogpile search engine makes it easy to refine your search so you can find the most meaningful results right away. No wonder it’s the “Top Dog” of the search industry.”
- Dogpile

Dogpile was developed in 1936 using innovative metasearch technology to find results in many leading search engines including Google, Yahoo, Ask Jeeves, About, FindWhat, LookSmart and more. All results are combined into one comprehensive SERP. Dogpile is currently owned and operated by InfoSpace, Inc. They brand the business on Arfie, their signature dog logo.

Dogpile, like other search engines, allows data (or keyword), image, audio, multimedia, news and shopping searches.

Though a met search engine pulling information from all other major search sources, website owners may also submit to the DogPile database directly. This listing includes DogPile, Verizon, WebCrawler, NBC and MetaCrawler.

Open Directory Project (DMOZ)

“The Open Directory Project is the largest, most comprehensive human-edited directory of the web. It is constructed and maintained by a vast, global community of volunteer editors.”
-DMOZ.org

The Open Directory Project is an Internet resource hierarchically arranged by subject - from broad to specific. The ODP is maintained by editors that evaluate websites for inclusion in the directory. All submissions are subject to editor evaluation.

ODP does not consider itself a search engine and, in that light, is highly selective. Not all sites are accepted. The goal is to make all information provided by the database as useful as possible, not to simply include all sites on the Internet or serve as a promotional tool for businesses.

To assist editorial discretion, ODP has policies for submitting sites for consideration. They may reject, delete or edit submissions that violate their policies or that they do not want included. The ODP also rejects, deletes or blocks sites possibly associated with a user violating their policies.

Needless to say there are far more aspects to marketing to the top 5 search engines than I can cover in this article but the information provided here should give you a good insight into understanding how important it is to submit your web site for inclusion in these search engines.

Don’t give up! If at first you don’t succeed, TRY, TRY, AGAIN! There is a lot to learn when starting a online business. Give yourself a break and don’t set unrealistic goals. Contrary to popular beliefs, having a successful, profit making, online business doesn’t happen overnight.

So, Good Luck, Make Money and Have Fun Doing It - Shirley Kelly

About the Author:

Shirley Kelly is a full time internet marketer who has written over 200 articles in print and 5 published ebooks. Her passion is helping others avoid the mistakes she made when she launched her first website. Her motto is "Knowledge is power and power is having a good understanding about what you're doing." To download her latest ebook “The Newbies Guide To Internet Marketing” visit her online at
www.websitemarketing2.com]]>

<![CDATA[New functions of SearchInform 3.2.08 In the new version, owing to implementation of new auto searching servers, work with previously created indexes stored in the local network became significantly less complicated. This should first of all interest corporate clients and companies whose local networks contain large volumes of data available for search. Now whenever you want to add a new index, SearchInform will automatically scan the network and show all existing indexes available for connection. Conducting search in these indexes has therefore become even more convenient and reliable. SearchInform Server’s performance in the local network has been enhanced and the analysis function upgraded leading to considerably improved performance. Main features of SearchInform 3.2.08: - Phrase search with due consideration to stemming and thesaurus - New SoftInform Search Technology of search for similar documents - High indexing speed (from 15 to 30 Gb/hour), - Index size of 15-25% from the actual size of the text data - Query caching system - Support of over 60 most popular text formats, Outlook & TheBat electronic messages, mp3 & avi tags, and logs of MSN and ICQ instant messaging programs - Correct work with archives - Universal data sources (indexing of DBMS) About SearchInform Technologies SearchInform Technologies was founded in 1995 and has been operating in the area of information technologies with special focus on information searching, storing and processing. The range of company’s products is quite large and encompasses from mass production of single user-oriented products to ready business solutions to be integrated into corporate systems. Owing to its extensive experience in various projects, the company offers its services on developing custom information systems of any complexity. More information on our website: http://www.searchinform.com/ For all inquiries mailto:alena.siameshka@searchinform.com Alena Siameshka, SearchInform Technologies PR Manager

The program’s functions have been significantly enhanced thus making the program more convenient to work with. Now SearchInform saves files for indexing added by the user in a separate file, which let’s you save their support even after reinstalling the program. The organization of system file storage was also optimized.
Another innovation had to do with the indexing process: SearchInform 2.3.01 now supports search in ThunderBird mail client messages, mIRC messages are available for indexing and browsing of MS Outlook messages has been optimized.
There have also been improvements in SearchInform Corporate Enterprise, which lets you index all of the available information from all the computers in the local network of the organization and puts it all together in a single database. Documents on disks, information systems, e-mail messages, instant messaging programs like MSN and ICQ — all that is processed and used in the query search.
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<![CDATA[Do You Want To Generate a Nearly Unstoppable Flood Of Targeted Traffic and Leads to ANY website.... No Matter What Type Of Product You Sell, How Much Experience You Have, Or What Your Budget Is... AND If You Are Sick And Tired Of All The Hype And Scams You See Online... Then Read This Website For Real SEO Info! http://thebestseoelite.blogspot.com

Born in Baton rouge, LA
My goal is to help people solve their problems with everything I have.]]>

<![CDATA[Submitting your website to the major search engines should be done very carefully. Never allow a URL submission service to submit your site to thousands of search engines, simply because thousands of search engines do not exist. There are only about 500 search engines, and only around 200 are credible and actually receive traffic. URL submission services that offer this type of submission are to be avoided. The most efficient method to use when submitting your website for inclusion is to do it yourself or to hire an expert to do it manually. Before you begin to submit your website ensure that your web pages are thoroughly and properly designed using quality keywords, and most importantly your site must contain original, relevant content. Do not submit websites that are incomplete. Be sure to provide updated information about your website, keywords, etc. A simple submission to each search engine does not guarantee that your site would be immediately listed or that the ranking will be high. One important factor to remember is to include a site map which makes the crawling simple for the web robots. An established website, already indexed by the major search engines, should not need to be submitted again. This can sometimes be conceived by the search engines as spamming. New websites with no established backlinks should be submitted only to the major search engines, and given some time to allow for indexing, should not be re-submitted unless your site is not indexed. If for some reason your site is not listed within a reasonable amount of time, a focus as to why your site is not indexed should be implemented. If your website is not indexed within a few weeks after making the submission, there is usually a reason for this. It could be as simple as a "no follow" robots tag within the source code of your web page or not enough content on the web page. To ensure the search engines will index your website create web pages that contain relevant, quality content with 400 or more words on each page. This should be content which contains the main theme of your website. There other many other factors which could cause a website not to be indexed, such as broken links, duplicate content or repeditive submissions. FFA pages, safelists and classified sites should not be submitted to and should be avioded at all costs. Never type in your URL anywhere offering a submission to a list of ad sites or any type of so called safelist. There are reasons search engines consider these types of pages unimportant, and usually penalizes sites listed on this type of a webpage. Services offering to submit monthly should also be avioded. Do not let your URL fall into the wrong hands, your website could end up not being indexed or even blacklisted if submitted to the incorrect or corrupt areas of the web.

Article written by the CEO of: www.submit-site.org]]>